The problem that Ticketmaster faces is that people are often on-the-go and need to purchase tickets from their mobile device, specifically from an Android cell phone. The Ticketmaster service (which is now owned by Live Nation) works best for ticket buyers when they use a desktop computer to buy their tickets from the website, as all functions are enabled and the biggest help to buying tickets, Adobe Flash, is fully supported. Ticketmaster has now developed a somewhat unique experience for Android cell phone users, that can be somewhat tricky to navigate when compared to the alternatives. Ticketmaster often changes its process for purchasing Broadway tickets on its official website - this often depends on what environment and operating system the user has.
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